• Overview
  • Nutrition
  • Questions
  • About Herring Gold

    The rich herring fishery of Norway is one of the main sources of food for the Norwegian people. Whole Earth & Sea Pure Food Herring Gold contains ROMEGA 30™ herring roe extract, sustainably sourced from Norwegian spring-spawning herring. It is rich in the important omega-3 fatty acids DHA and EPA, as well as choline and astaxanthin. It is also a significant source of DHA and EPA in phospholipid form, which is easier for the body to absorb.

    Omega-3s are essential for heart and brain health. DHA and EPA in phospholipid form are particularly important for cognitive function. Choline also plays a role in cognitive performance, as well as liver health. Astaxanthin is a carotenoid, and one of nature’s most powerful antioxidants.

    Herring Gold contains more omega-3 phospholipids than krill oil, and is a sustainable alternative to krill. The Norwegian spring-spawning herring fishery has been independently certified by the Marine Stewardship Council, whose mission is to conserve the marine habitat. Herring is classified as a “species of least concern” by the International Union of Conservation of Nature.

    Herring Gold is guaranteed non-GMO are small and easy to swallow, with no fishy repeat.

    product comparison

    Suggested Use

    Recommended use: Omega-3 fatty acids, including DHA and EPA, support cognitive health and brain function, as well as cardiovascular health.

    Recommended adult dose: 1 softgel as directed by a health care practitioner.

    Cautions: Consult a health care practitioner if you are pregnant or breastfeeding. Do not use if you are allergic to fish or seafood. Keep out of the reach of children.


    Each 1000 mg softgel contains:
    ROMEGA® 30 (herring roe extract) (Clupea harengus) 1000 mg
    Total omega-3 fatty acids 290 mg
         Docosahexaenoic acid (DHA) 130 mg
         Eicosapentaenoic acid (EPA) 100 mg
    Total phospholipids 280 mg
         DHA phospholipids 79 mg
         EPA phospholipids 30 mg
    Choline (natural) 40 mg
    Astaxanthin (natural) (Haematococcus pluvialis) (whole) 560 mcg

    Non-medicinal ingredients: Softgel (gelatin, glycerin, purified water), fish oil (anchovy, sardine, and/or mackerel), natural mixed tocopherols.

    • Q

      The Herring Gold label says no natural astaxanthin in fish oil. How does this compare to astaxanthin claims for wild salmon oil?


      The comparison of Herring Gold to fish oil is a comparison against standard concentrates that have high EPA and DHA levels and not a comparison against fish oils that provide levels of EPA and DHA that would be found in free-swimming fish such as wild salmon.

    • Q

      Why is Whole Earth & Sea in glass bottles?


      Because it is environmentally sound. Whole Earth & Sea uses glass bottles as well as outer packaging made from 100% recycled materials. The insert is also made from 100% recycled materials.

    Still have a question? Just ask!